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We Are More
MORE THAN YOU CAN SEE
There is more to women than you can see. Beyond being just a pretty face, they have many unseen sides, just like our LUX® fine fragrance skin treats. LUX inspires women to rise above judgments and dare to express their femininity unapologetically.
WE INSPIRE WOMEN
Like most women I know, I am a busy wife, mother and business owner.
There is so much more to all women than anyone sees.
Ascia Al Faraj, a hybrid, coming from a Kuwaiti father & American mother, and now officially identifying as a third culture kid.
MORE THAN JUST A PRETTY FACE
We believe that women must never have to choose between looking being pretty and being taken seriously.
Watch the videos below and learn more about the women who have powerful roles in shaping social norms.
Pretty
Tough
Honoring women who fight for their passion
Pretty
High-flying
Saluting women who dream beyond the skies
Pretty
In Control
Encouraging women who kickstart change
Pretty
Balanced
Ascia’s tips on balancing between different roles
Pretty
Positive
Ascia’s tips on overcoming negativity
Pretty
Passionate
Ascia’s tips on following your passion