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MORE THAN YOU CAN SEE

There is more to women than you can see. Beyond being just a pretty face, they have many unseen sides, just like our LUX® fine fragrance skin treats. LUX inspires women to rise above judgments and dare to express their femininity unapologetically.

WE INSPIRE WOMEN


Like most women I know, I am a busy wife, mother and business owner.
There is so much more to all women than anyone sees.

Ascia Al Faraj, a hybrid, coming from a Kuwaiti father & American mother, and now officially identifying as a third culture kid.

WE INSPIRE WOMEN

MORE THAN JUST A PRETTY FACE

We believe that women must never have to choose between looking being pretty and being taken seriously.
Watch the videos below and learn more about the women who have powerful roles in shaping social norms.

Pretty
Tough

Honoring women who fight for their passion 

Pretty
High-flying

Saluting women who dream beyond the skies

Pretty
In Control

Encouraging women who kickstart change

Pretty
Balanced

Ascia’s tips on balancing between different roles

Pretty
Positive

Ascia’s tips on overcoming negativity

Pretty
Passionate

Ascia’s tips on following your passion