Our Brand Story
Since 1925, LUX has been serving women who take pride in their beauty. Over the years we’ve gone beyond crafting beauty soaps; we've created an unapologetic expression of femininity built around pleasure and modern glamour.
We stand with women
We embrace every facet of femininity and are proud to be the brand that reflects women of today: Sophisticated. Assertive. Powerful.
We rise above judgement
We understand that women aspire to express themselves freely but are often faced with judgements that define how they should live and behave. At LUX, we believe a woman’s beauty should be owned by no one but herself. It’s why we’re here to create bathing rituals that nurture her inner strength and turns her beauty into an armour, so she can fully reclaim her power.
LUX aims to help women everywhere fight everyday sexism at home, in the workplace and in wider society. It is our commitment to reduce instances of, and inspire women to rise above everyday sexism through content, activations and partnerships.
Our Lux star studded legacy
Known as the beauty secret of some of the most glamorous stars - from Elizabeth Taylor, Audrey Hepburn, Marilyn Monroe, to Ashwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Maudy Ayunda and Dilraba Dilmurat - our bath and body products pamper women in more than 100 countries worldwide every day.
Lux Master Perfumers
Our bath and body products are the perfect union of fine fragrances and skin-loving formulas to bring you an indulgent experience and luxurious moment of self care.
Nicole Mancini
Nicole is an experienced master perfumer for global fine fragrance brands. She partnered with LUX to create the fragrance behind the well-loved LUX soap bar and body wash, Magical Spell.
Anne- Sylvie Selezneff
Senior master Perfumer in Fabric & Personal Wash, based in Singapore.
Martin Koh
Martin is a well-respected matter perfumer who created the fragrance of LUX Soft Touch. Its scent has a combination of blossoming and caring characteristics making it a favourite of many women all over the world.
LUX MASTER PERFUMERS
Our bath and body products are the perfect union of fine fragrances and skin-loving formulas to bring you an indulgent experience and luxurious moment of self care.
Nicole Mancini
Nicole is an experienced master perfumer for global fine fragrance brands. She partnered with LUX to create the fragrance behind the well-loved LUX soap bar and body wash, Magical Spell.
Anne- Sylvie Selezneff
Senior master Perfumer in Fabric & Personal Wash, based in Singapore.
Martin Koh
Martin is a well-respected matter perfumer who created the fragrance of LUX Soft Touch. Its scent has a combination of blossoming and caring characteristics making it a favourite of many women all over the world.
We believe in sustainability
We harness the power of nature to craft our pampering beauty products. That’s why at LUX we are committed to protecting the beautiful planet we live on. We constantly strive to make a positive impact by reducing our plastic consumption and sustainably sourcing the natural ingredients that power our products.
