The Lux Story
The Lux Story
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WE STAND WITH WOMEN

We embrace every facet of femininity and are proud to be the brand that reflects women of today: Sophisticated. Assertive. Powerful.

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WE RISE ABOVE JUDGEMENT

We understand that women aspire to express themselves freely but are often faced with judgements that define how they should live and behave. At LUX, we believe a woman’s beauty should be owned by no one but herself. It’s why we’re here to create bathing rituals that nurture her inner strength and turns her beauty into an armour, so she can fully reclaim her power.

The Lux Story
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LUX aims to help women everywhere fight everyday sexism at home, in the workplace and in wider society. It is our commitment to reduce instances of, and inspire women to rise above everyday sexism through content, activations and partnerships. 

The Lux Story
Founder's Section
Founder's Section
Founder's Section
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We Believe in Sustainability

We harness the power of nature to craft our pampering beauty products. That’s why at LUX we are committed to protecting the beautiful planet we live on. We constantly strive to make a positive impact by reducing our plastic consumption and sustainably sourcing the natural ingredients that power our products.