My beauty, my strength

The Lux Story

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Our Brand Story

Since 1925, LUX has been serving women who take pride in their beauty. Over the years we’ve gone beyond crafting beauty soaps; we've created an unapologetic expression of femininity built around pleasure and modern glamour.

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Lux Master Perfumers

Our bath and body products are the perfect union of fine fragrances and skin-loving formulas to bring you an indulgent experience and luxurious moment of self care.

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Our Awards

Nicole Mancini

Nicole is an experienced master perfumer for global fine fragrance brands. She partnered with LUX to create the fragrance behind the well-loved LUX soap bar and body wash, Magical Spell.

Our Innovations

Anne- Sylvie Selezneff

Senior master Perfumer in Fabric & Personal Wash, based in Singapore.

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Martin Koh

Martin is a well-respected matter perfumer who created the fragrance of LUX Soft Touch. Its scent has a combination of blossoming and caring characteristics making it a favourite of many women all over the world.

Lux icon

LUX MASTER PERFUMERS

Our bath and body products are the perfect union of fine fragrances and skin-loving formulas to bring you an indulgent experience and luxurious moment of self care.

JPEG - Person 1

Nicole Mancini

Nicole is an experienced master perfumer for global fine fragrance brands. She partnered with LUX to create the fragrance behind the well-loved LUX soap bar and body wash, Magical Spell.

JPEG - Person 2

Anne- Sylvie Selezneff

Senior master Perfumer in Fabric & Personal Wash, based in Singapore.

JPEG - Person 3

Martin Koh

Martin is a well-respected matter perfumer who created the fragrance of LUX Soft Touch. Its scent has a combination of blossoming and caring characteristics making it a favourite of many women all over the world.