Our Purpose

We Inspire Women

LUX has always believed that a woman’s beauty should be entirely hers to express as she pleases – unapologetically. That is why LUX has been bringing together the best of beauty, captivating iconic stars and empowering women since 1925.

Timeless Beauty

Glamourous Secrets of Iconic Stars

Discover the timeless allure embraced by Hollywood legends like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe, as well as modern-day icons like Ashwarya Rai, Yasmine Sabri, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat.

Nicole Mancini

Nicole is an experienced master perfumer for global fine fragrance brands. She partnered with LUX to create the fragrance behind the well-loved LUX soap bar and body wash, Magical Spell.

Anne-Sylvie Selezneff

Anne is a senior master perfumer in Fabric & Personal Wash, based in Singapore.

Martin Goh

Martin is a well-respected master perfumer who created the fragrance of LUX Soft Touch. Its scent has a combination of blossoming and caring characteristics, making it a favourite of many women all over the world.

We Believe in Sustainability

Experience the magic of LUX® as we harness nature's power, crafting pampering beauty products while protecting our planet. Join us in creating a more sustainable world with ethically sourced ingredients and reduced plastic consumption.

We Inspire Women

Glamourous Secrets of Iconic Stars

Nicole Mancini

Anne-Sylvie Selezneff

Martin Goh

We Believe in Sustainability

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Products

Our Story

My Beauty, My Strength

We Inspire Women

Glamourous Secrets of Iconic Stars

100 countries

LUX Master Perfumers

Nicole Mancini

Anne-Sylvie Selezneff

Martin Goh

We Believe in Sustainability

Language

Location