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Our Story

My Beauty, My Strength

LUX indulgent bath & body products and rituals feed women's inner strength, inspiring them to rise above judgements and express their beauty and femininity unapologetically.

Our Purpose
Our Purpose

We Inspire Women

LUX has always believed that a woman’s beauty should be entirely hers to express as she pleases – unapologetically. That is why LUX has been bringing together the best of beauty, captivating iconic stars and empowering women since 1925.

Timeless Beauty
Timeless Beauty

Glamourous Secrets of Iconic Stars

Discover the timeless allure embraced by Hollywood legends like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe, as well as modern-day icons like Ashwarya Rai, Yasmine Sabri, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat.

Our bath and body products pamper women in more than

100 countries

worldwide every day

LUX Master Perfumers

Founder's Section

Nicole Mancini

Nicole is an experienced master perfumer for global fine fragrance brands. She partnered with LUX to create the fragrance behind the well-loved LUX soap bar and body wash, Magical Spell.

Founder's Section

Anne-Sylvie Selezneff

Anne is a senior master perfumer in Fabric & Personal Wash, based in Singapore.

Founder's Section

Martin Goh

Martin is a well-respected master perfumer who created the fragrance of LUX Soft Touch. Its scent has a combination of blossoming and caring characteristics, making it a favourite of many women all over the world.

We Believe in Sustainability

We Believe in Sustainability

Experience the magic of LUX® as we harness nature's power, crafting pampering beauty products while protecting our planet. Join us in creating a more sustainable world with ethically sourced ingredients and reduced plastic consumption.

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