My Beauty My Strength
My beauty, my strength

The title about the brand

Casual sexist remarks can lead to serious issues and toxic attitudes towards women. 

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Our purpose

WE INSPIRE WOMAN

LUX® has been bringing the best of beauty, captivating iconic stars and empowering women since 1925.

We inspire women to embrace their femininity and express their beauty beyond appearances.

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WE BELIEVE IN SUSTAINABILITY

Experience the magic of LUX® as we harness nature's power, crafting pampering beauty products while protecting our planet. Join us in creating a more sustainable world with ethically sourced ingredients and reduced plastic consumption.

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Timeless beauty

Glamorous Secrets of Iconic Stars

Discover the timeless allure embraced by Hollywood legends like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe, as well as modern-day icons like Ashwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Maudy Ayunda, and Dilraba Dilmurat.

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Lux Allies against workplace sexism

Casual sexist remarks can lead to serious issues and toxic attitudes towards women. Let’s learn more about it.