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Our Purpose

We Inspire Women

LUX has always believed that a woman’s beauty should be entirely hers to express as she pleases – unapologetically. That is why LUX has been bringing together the best of beauty, captivating iconic stars and empowering women since 1925.

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Timeless beauty

Glamourous Secrets of Iconic Stars

Discover the timeless allure embraced by Hollywood legends like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe, as well as modern-day icons like Ashwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat.

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We Believe in Sustainability

Experience the magic of LUX® as we harness nature's power, crafting pampering beauty products while protecting our planet. Join us in creating a more sustainable world with ethically sourced ingredients and reduced plastic consumption.