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We Are More

LUX knows there is more to women than meets the eye. We started a movement to give women a platform to express the unseen in them - to explore their own unique femininity.

The LUX anthem, We Are More, was the catalyst for this movement. Three of South Africa’s music icons, Lira, Nhlanhla Nciza, and Moneoa teamed up to create it - a call to action for women across South Africa to come together in the name of sisterhood and show the world the unseen in them.