South Africa – With its rich African heritage and powerful ethos that all women are #MoreThanYouCanSee, iconic luxury bath brand, LUX, recently launched an additional beauty bar to its stable: LUX Even Tone. More than just a soap, LUX Even Tone polishes and illuminates your skin with its beaded creamy texture while locking in moisture, giving you even more reason to celebrate the seen – and the unseen – in you.
“For over 90 years, LUX has been at the forefront of creating affordable luxury bath and shower experiences for women, leaving skin feeling soft, smooth and fragrant. The latter also gives women the freedom and comfort to celebrate themselves in those every day moments of life,” says Sphelele Mjadu, Senior PR Lead for Africa, Unilever Beauty and Personal Care. “As women, there is so much more to us than the eye can see. LUX wishes to bring these intrinsic qualities like resilience, strength and dynamism – inherent in each one of us - to the fore.”
The new LUX Even Tone variant contains purifying clay, vitamin B3 and fragrance – three powerful ingredients that when combined, leaves you with visibly glowing and radiant skin. The clay particles within LUX Even Tone gently exfoliate the skin, leaving it evenly toned, polished and silky smooth; Vitamin B3 helps restore uneven skin tone and dullness of skin, while also gently reversing the effect of blemishes on skin; and the extracts of white lily contained within the formulation enhances the fragrance delivery of fruity-floral woody notes, which leaves the most invigorating scent on one’s skin for hours.
“LUX Even Tone, like all our beauty bars, contains fragrances developed by some of the world’s finest perfumers. Currently only available in the South African market, it is a fine fragrance soap bar with the delightful notes of white lily and cocoa butter, and heart notes consisting of jasmine and tuberose, top notes of apricot and almond, and base notes of sandalwood,” adds Reshita Naidoo, Research and Development Specialist, Unilever. “But more than that, LUX Even Tone gives women even more: even more opportunities to show up with confidence, even more reasons to celebrate the skin you’re in, even more moments to be #MoreThanYouCanSee, and even more self-love rituals to partake in.”
New LUX Even Tone is available at all major retailers at the recommended retail price of R13,49.
For more information about the LUX range of products, please visit www.lux.com and follow the inspiring conversation on social media: Instagram, Twitter and Facebook .