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Zozibini Tunzi smiling with her hand behind her neck

Introducing Zozibini Tunzi: The New Face of LUX

We’re thrilled to announce the NEW Face of LUX: Zozibini Tunzi. Crowned Miss Universe 2019, she has since used her title, influence and platforms to challenge beauty stereotypes and prejudice faced by women globally.

She is without a doubt unapologetically feminine, making her the perfect partner to help LUX inspire South African women to see their beauty as a strength and express their femininity unapologetically. #MyBeautyMyStrength #FaceOfLux #LuxSouthAfrica #Lux

The world’s most iconic soap brand - LUX, has just graced South African television screens with its latest commercial starring Miss South Africa and Miss Universe 2019, Zozibini Tunzi. The TV commercial focuses on Zozibini, her journey to becoming Miss Universe 2019, and how she has always let her confidence steer her in the direction of her dreams.

LUX inspires and encourages women to be unapologetic when it comes to their beauty and femininity. “My Beauty, My Strength” is the platform that LUX is using, to inspire women to rise above everyday sexist judgements. With Zozi leading the way, we aim to encourage women to express their femininity unapologetically and seek strength from their beauty. We encourage a progressive, positive attitude towards all things feminine and see a woman’s beauty as a source of their strength.

Zozi is without a doubt inspirational, bold, and unapologetically feminine. She truly represents what LUX stands for. Since being crowned Miss Universe 2019, she has been passionate about using her influence, title, and platforms to challenge all beauty stereotypes, and prejudice faced by women globally. As a brand, we believe that this makes Zozi the perfect partner to help inspire South African women to express their beauty, strength, and femininity boldly and unapologetically.

Zozibini Tunzi forms part of the bold, dynamic and iconic list of multifaceted, intelligent, and hard-working woman that include: Nandi Madida, Khanyi Dhlomo, Basetsana Kumalo, Jo-Ann Strauss, Sonia Mbele and Felicia Mabuza-Suttle who have previously partnered with LUX to inspire woman across South Africa and at a global level.

"To my new family LUX South Africa, thank you for this wonderful opportunity. I can't wait to walk the rest of this beautiful journey with you. I remember being a young girl seeing beautiful, confident, superstar women on TV, magazines, and billboards of LUX. To young Zozi, this one is for you, you big dreamer. You became the girl on the Billboards. I am forever grateful for this life and don't take anything for granted, " says Tunzi.