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Setting the Tone for your Best Year

Own Your Scent

A beautiful scent has a positive impact to your beauty


Every woman needs a good scent because let’s be honest, a good perfume leaves a long-lasting impression.

As the world’s most iconic soap brand, we believe that a woman shod celebrate and own the uniqueness in her beauty - in this case, the fragrances offered by our LUX variants. We’ve been working with the world’s best perfumers (Nicole Mancini, Anne-Sylvie Selezneff and Loc Dong) at the International Perfume Museum in Grasse to create fine fragrances for you to enjoy. The fragrances created are unique for all our beauty bars and body washes.


New York master perfumer, Nicole Mancini used the intense fragrance of black orchids in LUX Sheer Twilight  to convey one clear message to women – bold beauty. The same with all our products - each contains a statement fragrance that is intense and alluring, one that brings out a woman's beauty and confidence, inspiring her to be more daring and adventurous in order to live life to the fullest.


Here are a few reasons why we believe the perfect scent can bring out the bolder, more confident you:


Perfume grows confidence.

By reassuring your mind that you have nothing to worry about when it comes to first impressions. A scent that suits you can work wonders on your personality, boosting your morale, and bringing out the best in you at all occasions.



Perfume enhances your mood.

Although it sounds like the above, it’s not. Your mood is what you feel at a certain moment, or what you want to feel like at a certain event or occasion. The type of perfume you wear will help in expressing that mood to others. Different perfumes can reflect different moods. Just make sure you wear one that suits the occasion.




Your perfume highlights your character.

The sense of smell is one of the most important of the five senses. Your fragrance will be the first impression of you as you enter a place, and the lasting impression when you leave, making sure that it’s a pleasant and memorable one.




Perfume plays a major role in triggering memories.

Perfume triggers memories of people, which can be a powerful advantage. The uniqueness of the perfume you use will distinguish and trigger memories of you in other people… simply put, it can direct their mind’s attention to you, which can definitely aid in climbing the ladder of success.





Perfume types such as floral, citrus fruit, and winter spice help calm the mind and soothe your body, ensuring your stress levels are in control. And the essential oils contained in perfumes have therapeutic effects which can help you relax and sleep better at night.



Fragrance is important because it’s your personal trademark and an emotional experience that can’t be measured but rather felt - ensuring that you own your beauty.