The timeless heritage of LUX
The way she smells, her glow, her confidence, her beauty, her femininity, her strength...LUX has been behind it all since 1924. At LUX, we believe that beauty and fragrance go hand in hand - meaning our beauty bar is more than just soap; every interaction you have with it is a special occasion. You can pamper yourself at the start of the day or at the end of the day or just for a little fun with the ladies. All these moments deserve treatment with the finest ingredients included in our LUX variants.
Every moment in the bath or shower needs to be an occasion fit for a Queen. And because of this, we have been working with some of the world’s leading perfumers to make sure that you not only look and feel beautiful, but that you smell like it too with our fine fragrance collection.
For instance our longest standing variant, LUX Soft Caress, is infused with Jasmine and Silk Essence Oil (this age-old bar has inspired our future and investment). True to our promise of creating special moments, we took this a notch higher, and partnered with the International Perfume Museum in Grasse, sponsoring a beautiful Jasmine garden - thus creating a beautiful space. LUX has inspired other women like Felicia Mabuza-Suttle, Basetsana Kumalo, Jo-Ann Strauss and Nandi Madida to be #MoreThanYoucanSee
And because we know that you are more than you can see, never be apologetic in your approach. You are beautiful inside and out. Your feminine touch continues to raise kings and other queens. You’re not just beautiful, you’re also extraordinary!